BOOK | Sun Tzu Masterclass

DR MATTHEW YAP

Sun Tzu's Art of War has remained relevant for over 2500 years because it is about strategy and tactics that you become victorious. It has influenced leaders all over the world, not only in warfare but in many areas of life, including business.

If you want to transform yourself or your business, this is the book to read. This is also for those who are starting their entrepreneurial journeys, at the turning point of their careers, or thinking to transit out of their current employment.

With thirty real stories drawing lessons from Sun Tzu’s Art of War, the author shares life experiences and lessons learnt from over 12 years in the military and the police service and a further 20 years in corporate sector and private practice, which will help you transform yourself or your business.

Being a business owner is also about learning from mistakes and reducing risk to promote a thriving business. The book contains business cases and project experiences during COVID and the many discoveries to transform during the global pandemic.

How do you turn around your business when the odds are against you? How do you distinguish your services when your competitors mount a price war? What can we learn from the military strategist of over 2500 years ago and the many western teachings, leading to successful individuals and businesses.

Get your copy today

Part 1

Part 2

Chapter 11 Talent scout those already trained | Chapter 12 Making mistakes and learning from mistakes | Chapter 13 Starting a business with five ways to fight | Chapter 14 Walk behind your success | Chapter 15 The longest march | Chapter 16 Choosing the right boss | Chapter 17 Volunteer to learn new skills | Chapter 18 Talk the walk and walk the talk | Chapter 19 Engaging cyberspace and cyberthreat | Chapter 20 Ace the interview – The world against you

Part 3

Founder of a startup in 2008, acquired by a SGX-ST listco in 2016, volunteers for the police service and armed forces. 12 years in active military service, 20 years in private sector.

Inside this book, I am going to share with you...

What others are saying about this book

“ 孙子兵法》是中国先秦时期军事思想的集大成者。孙子的智慧于两千五百年前有记载，并证明它仍然与葉博士这样的成长型公司相关。孙子可以在充满挑战的商业环境成为您的导师，成为您成功的思维导航”。

- 韩胜宝《孙子兵法》中国国宝守护人

“Matthew’s experiences have demonstrated that Sun Tzu’s teaching is timeless. There are benefits for young students, teenagers, start-up entrepreneurs and business owners in their lives and endeavours”.

- Kerr Sun, Chief Executive Officer, Sun Tzu International Academy

“I have taught tens of thousands of business executives and police officers

on Sun Tzu’s strategies. Matthew is a great disciple and practises these teachings well. His accomplishment was achieved in a short period under challenging business landscape and changing global conditions.I found the stories intriguing and relevant to many entrepreneurs”.

- Khoo Kheng Hor, Author of The Sun Tzu Manual and 36 books, Consultant and Trainer to the Singapore Police Force (1995 – 2017)

“The short stories accurately record Matthew’s journey from public sector to private sector. His business expansion was nothing but phenomenal. He has demonstrated you can survive in any climate and business environment”.

- Desmond Chin Mui Hiong, Executive Chairman

Advancer Global Holdings, listed in the Singapore Stock Exchange SGX-ST

“One of Sun Tzu’s principles was adaptation in battle.I have placed Matthew thrice into three different roles, as an APAC Director of Engineering for a US disaster recovery company, a safety and security consultant for Singapore Airshow, and APAC General Manager for a European company that delivers custom, high-quality structures and buildings. He is highly adaptive in the corporate world and achieved resounding successes throughout his corporate career”.

- Ally Ng, Director/ Founder of Oxbridge Global Pte Ltd, Executive Search Firm

“Taking unnecessary risk is rash and dangerous in any corporate exercise Many of Matthew’s story help entrepreneurs to strike (at the business) while the iron is hot and persevere to see the fruits of their labour”.

- Joseph Yap, Investment Director and Partner SAC Capital

“The lessons learnt from the police service has helped Matthew transit from public to private sector. The experiences he gathered from the various leadership roles in the military, auxiliary police and volunteer special constabulary has helped him to manage a diverse workforce comprising of both blue and white collar. The insights from his accomplished projects were very interesting reads”.

- Assistant Commissioner of Police (Ret.) S Lakshmanan

Commander of Volunteer Special Constabulary (2005 – 2014)

“Working with Matthew in national security and security training has been inspirational in the South Pacific. The challenges in Micronesia arevery different from Asia and Sun Tzu’s teachings are applicable for both the public and private sectors”.

- Commodore Peter Ilau, CBE

Commander, Papua New Guinea Defence Force (Ret) and Ambassador to Indonesia (2010 - 2017)

“Reading this book feels like having a long heart-to-heart conversation with my best friend who is sharing with me his inner thoughts and lessons learnt from life’s experiences that are full of adventures, successes and failures, sweet and bitter

moments. Reflecting on Sun Tzu’s Art of War helps all academics and business owners relate to their own life experiences to transform for the future”.

- Associate Professor Dr Cheah Phaik Kin, Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman, Malaysia

“Matthew’s stories in the military and police service and his commercial experiences in the region resonated with me. Sun Tzu’s teachings continue to be relevant in today’s harsh and competitive climate. Market penetration in the countries of Southeast Asia presents many challenges and Matthew has shown that he is able to navigate them well”.

- Brigadier General (RET) Ishak Ismail,

Director Business Development (Asia) BAE Systems Hägglunds AB

“Matthew’s stories demonstrate his desires to groom the next generation of leadership in his business and his volunteer organisation where he has served for many years. The challenges of recruitment and retention, motivation and inspiration are the same in volunteer organisations around the world. His extensive network was a result of his contributions to Singapore volunteer special constabulary and international volunteer lawenforcement. It has been a joy working with Matthew at the VLEOA for so many years in the board of directors.

I congratulate him for his successful book launch”.

- Professor Ross Wolf, Reserve Chief Deputy, Orange County Sheriff Office President, Volunteer Law Enforcement Officer Alliance (VLEOA) Assistant Provost, University of Central Florida Downtown

“A magnificent book that has exhibited the teachings of Sun Tzu into many real-life lessons.Dr Matthew Yap has efficiently applied the warring skills into his career and business as a show-case for many entrepreneur- wannabes. Good work!”

- Dar Wong, Chief Investment Officer, ALA Advisors

“Matthew has been successful in bridging this public sector divide crossing to private sector work.In the COVID climate, he has transformed his business and diversified his portfolio in a highly regulated and highly competitive environment.

And as he shared, when there is a profit at the contract, there is potential earnings to discuss for any corporate exercise.Well done”.

- Lim Chee Hiong, Investment Director Third Rock Advisory Services

DR MATTHEW YAP

Sun Tzu's Art of War has remained relevant for over 2500 years because it is about strategy and tactics that you become victorious. It has influenced leaders all over the world, not only in warfare but in many areas of life, including business.

Inside this book, I am going to share with you...

Contact Us

What others are saying about this book